Privacy policy

Last updated:

Jan 5, 2026

This Privacy Policy explains how The Better Habits ("TBH", "we", "our", "us") collects, uses, discloses, and protects your information when you visit or use our website thebetterhabits.com , including any related services, subscriptions, and communications.

This policy is designed to be compatible with the requirements of Google Ads, Meta (Facebook & Instagram), and other advertising and analytics platforms.

1. Information We Collect

We may collect the following types of information:

a) Personal Information

Information you voluntarily provide to us, such as:

  • Name

  • Email address

  • Phone number

  • Billing and delivery address

  • Child’s age, interests, and learning preferences (for personalisation)

  • Any information submitted via forms, sign-ups, or customer support

b) Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address

  • Browser type and version

  • Device information

  • Pages visited and time spent

  • Referring URLs

  • Date and time of access

c) Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to:

  • Improve website functionality

  • Understand user behaviour

  • Measure advertising performance

  • Deliver relevant ads

These technologies may be set by us or by third-party partners such as Google and Meta.

2. How We Use Your Information

We use your information to:

  • Provide and manage our services

  • Personalise book and toy recommendations

  • Process payments and subscriptions

  • Communicate with you (service updates, support, offers)

  • Improve our website and offerings

  • Run advertising and marketing campaigns

  • Comply with legal obligations

3. Advertising & Analytics (Google & Meta Compliance)

We use third-party services such as:

  • Google Analytics

  • Google Ads

  • Meta Ads (Facebook & Instagram)

These services may use cookies, pixels, or similar technologies to collect information about your interactions with our website.

How this data is used:

  • To measure ad effectiveness

  • To show you relevant ads on other platforms

  • To understand audience interests and behaviour

You can learn more about how Google uses data here:
https://policies.google.com/privacy

You can learn more about Meta’s data practices here:
https://www.facebook.com/privacy/policy/

4. Data Sharing & Disclosure

We do not sell your personal data.

We may share your data only with:

  • Service providers (payments, logistics, hosting, analytics)

  • Advertising partners (Google, Meta) for campaign measurement and targeting

  • Legal authorities if required by law

All third parties are required to protect your data and use it only for agreed purposes.

5. Children’s Privacy

Our services are intended for parents and guardians. We do not knowingly collect personal data directly from children.

Any child-related information (such as age or interests) is provided by parents solely for personalisation purposes.

6. Your Rights

Depending on your location, you may have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion of your data

  • Withdraw consent for marketing

  • Object to certain data processing

To exercise these rights, contact us at contact@thebetterhabits.com .

7. Data Security

We implement reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse.

However, no method of transmission over the internet is 100% secure.

8. Data Retention

We retain personal data only as long as necessary to:

  • Provide our services

  • Comply with legal and accounting requirements

  • Resolve disputes and enforce agreements

9. International Data Transfers

Your data may be processed or stored outside your country of residence. We ensure appropriate safeguards are in place when transferring data internationally.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

12. Contact Us

If you have questions about this Privacy Policy or how we handle your data, contact us at:

Email: contact@thebetterhabits.com
Business Name: The Better Habits FZE LLC
Location: United Arab Emirates

This Privacy Policy is intended for general informational purposes and does not constitute legal advice.